Advertising plays a vital role in today’s dynamic business environment. It helps businesses reach their target audience and increase sales.
Advertising is a key factor in creating brand awareness and building customer loyalty. It allows businesses to differentiate themselves from competitors.
Effective advertising can make or break a business, making it a crucial aspect of any marketing strategy.
With that said, we have collected some important Advertising statistics for 2024. Let’s take a look…
2024 Advertising Stats
95% of internet users browse on a mobile device at least some of the time.
$205.4 billion of total social media ad spending will be generated through mobile by 2027—up from $170.3 billion in 2023.
Advertising drives $2 of every $3 spent on mobile.
Mobile ad revenues reached a record $154.1 billion in 2022, up 14.1% year-over-year (YoY); mobile now has a 73.5% market share of total internet ad revenues.
More people discover new brands, products, and services via social media ads than by word-of-mouth recommendations, brand and product websites, and consumer review sites.
83% of users say they discover new products and services on Instagram.
61% of Instagram’s advertising audience is age 18 to 34.
Social media ads are the top source of new brand discovery for internet users aged 16-24.
Social media ad spending is projected to reach $207.1 billion in 2023.
Facebook has the largest reach of all social media advertising platforms in the U.S., with 188,050,000 users.
40% of Facebook advertisers use the Click-to-Messaging format.
77% of X users have a better impression of a brand when they respond to a post.
64% of Snapchat ads are viewed with sound on.
Instagram has the second largest reach of all social media advertising platforms in the U.S., with 161,700,000 users.
Less than 7% of Instagram’s advertising audience is over 55.
LinkedIn has a potential ad reach of more than 950 million users worldwide.
In 2022, ad engagement on X increased by 32% YoY.
60% of LinkedIn’s advertising audience is in the 25- to 34-year-old range.
Social video advertising spend is expected to reach $79.28 billion in 2024.
YouTube has a potential ad each of 2.53 billion users worldwide—almost a third of the population.
YouTube viewers say they’re 2x more likely to buy something they saw on YouTube.
The cost of advertising on Netflix dropped $12.45 per thousand impressions (CPM) from Q4 2022 to Q4 2023. The cost of advertising on Disney+ dropped $3.36.
42% of marketers spend less than $50K/month on PPC, 39% spend between $50K and $500K, and 18% spend more than $500k/month.
Search advertising revenue reached $84.4 billion in 2022—making up 40.2% of total internet advertising revenues.
Google is the most-used platform for PPC advertising.
The average Google Ads click-through rate across all industries is 6.11%.
97% of PPC freelancers and specialists have adopted Responsive Search Ads in Google; 81% have adopted Responsive Display Ads.
Ad spending is expected to show an annual growth rate (CAGR 2023-2027) of 4.53%, resulting in a projected market volume of $247.3 billion by 2027.
87% of CMOs agree AI represents the future of advertising and marketing.
Google and Facebook still hold the largest share of total US digital ad spend, with 38.6% and 19.9%, respectively.
The average Google Ads conversion rate is 7.04%.
Businesses make an average of $2 in revenue for every $1 they spend on Google Ads.
The average Google Ads cost per click (CPC) is $4.22.
4 in 10 internet users say they follow their favorite brands on social media.
37% of online shoppers say they use social media for “purchase inspiration.”
96% of B2C marketers say that Facebook is a valuable marketing platform.
The average click-through rate (CTR) in Google Ads across all industries is 3.17% for the search network and 0.46% on the display network.
53% of marketers planned to use Twitter more in 2022.
The average session duration on Reddit is 4.83 minutes.
84% of consumers between the ages of 18 and 29 are most likely to use a mobile device when shopping online.
Traffic from email marketing campaigns has an average conversion rate of 4.29%.
65% of marketers believe that dynamic content in email marketing is effective.
In 2020, there were 3.6 billion smartphone users worldwide.
Businesses that used video marketing in 2020 and 2021 reportedly pulled 66% more qualified leads per year.
73% of consumers dislike pop-up ads.
86% of consumers would like to receive promotional emails “at least monthly.”
57% of marketers believe that influencer marketing will be integrated into all marketing activities in three years.
Global spending on augmented reality (AR) advertising reached almost $13 billion in 2017.
More than 4.74 billion people across the world use social media, and in 2022, the number of social media users increased by 4.2%.
Ad spending on social media it more than $173 billion in 2022.
Social video advertising is expected to reach $79.28 billion in 2024.
There was a 12% increase in social spending in Q3 2022 compared with Q3 2021.
In 2023, ad spending on social media is projected to reach more than $268 billion.
Less than 7% of Instagram’s advertising audience is over 55, so if you’re looking to reach Boomers, this may not be the best platform for you.
Social media advertising is the second biggest market in digital ads.
Facebook ad revenue is expected to grow to $75.11 billion in 2024.
For Stories, there’s a potential ad audience of 1.25 billion users.
The U.S. is the largest social media ad market in the world.
Instagram ads can reach 76% of the population aged 13+ in Turkey. The next biggest markets are Argentina (66.5%)and 65.9% in Brazil (65.9%).
Around $616 million was estimated to be spent on online advertising worldwide in 2022.
The CPM of social media advertising in the third quarter of 2022 was $8.15 USD.
The United States tops the list of spending in the advertising industry accounting for $368.1 billion followed by China accounting for $193.7.
Instagram’s advertising audience is slightly more skewed towards male users than female users, with 52.4% of the advertising audience identifying as male.
By the end of 2022, the volume of social media ad impressions was more than 30% higher than the previous year.
61% of Instagram’s advertising audience is aged 18 to 34, making it the perfect avenue for advertisers looking to reach a Gen Z or Millennial audience.
In 2023, globally, there were 2 million people employed in the advertising industry.
49% of customers between the ages of 18 and 29 confess to making a purchase in reaction to a social media advertisement.
Twitter’s ad revenue reached $6 billion USD in 2022.
50% of social media marketers that have run ads on social media sites for at least two years have noticed an uptick in revenue.
In the U.S., Instagram’s ad penetration is 51.4%. The UK and Canada come in at 51.9% and 49.4%, respectively.
Twitter has 237.8 million monetizable daily active users.
After watching an ad on Snapchat, users are 34% more likely to purchase the products advertised themselves and 45% more likely to recommend a brand to their friends.
Facebook’s potential advertising reach is 2.08 billion people.
Digital marketing has become one of the important forms of advertising worldwide due to the rise in Internet users.
Facebook’s ad audience is 56.4% male.
In the advertising industry, ad spending on the global level was estimated to reach around $1,000+ billion in 2023.
93% of marketers worldwide believe that the main advantage of social media advertising is the expansion of brand awareness.
The potential audience for Facebook advertising is 2.93 billion individuals.
The average cost-per-click for Facebook advertisements is $1.86.
An average Facebook user clicks on approximately 8 advertisements each month.
There are 544.5 million potential viewers for Twitter advertising in total, or 6.8% of the world’s population.
Banner-Related Digital Advertising Amounted to Over $140 Billion.
Conclusion
We hope you enjoyed this list of advertising statistics.
We have also compiled the list of following statistics that might be useful for you to explore:
We frequently regularly update this list of statistics. Don’t hesitate to revisit this page later to find the latest data points.
Now I’d like to hear from you:
Which stat from this list surprised you the most? Or have a question?
Either way, please jump in and le
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