44 Interesting Augmented Reality (AR) Statistics for 2024
Augmented Reality (AR) is changing the way we live and work. It combines the digital and physical worlds to create new experiences.
AR is used in many areas, such as education, healthcare, and entertainment. It helps people learn, communicate, and have fun in new ways.
AR is important because it helps us interact with information in a more natural way. It makes our lives easier and more enjoyable.
With that said, we have collected some important augmented reality (ar) statistics for 2024. Let’s take a look…
2024 Augmented Reality (AR) Stats
The AR & VR market has an estimated value of $32.1 billion.
Shipments of AR/VR headsets experienced a 44.6% decrease.
50.2% of the AR market is dominated by Meta.
The AR & VR market is expected to almost double.
90% of brand advertisers are either already incorporating AR into their marketing strategies or planning to.
The mobile AR market revenue is anticipated to exceed $39 billion.
Nearly 20% increase in engagement rates is seen by retailers using AR, with those engaging with AR experiencing a 90% increase in conversion rates.
61% of online shoppers favor stores with AR try-ons and visualizations over those without, and 71% would shop more often if AR were available.
36% of game developers focus on creating games for specific AR/VR platforms.
Nearly 1/2 of all consumers are likely to spend more on a product through AR-based shopping.
22% of Americans use Augmented Reality tools.
The majority of consumers prefer AR-integrated shopping.
45% of online shoppers believe AR technology helps them make purchase decisions more quickly.
The primary reason for utilizing AR is immersion.
65% of online shoppers utilize AR for product information discovery.
The AR market has an approximate value of $30.7 billion.
77% of consumers favor using AR for trying on products to see different colors or styles.
Currently, there are 1.7Bn AR users worldwide.
73% of mobile users experience high to very high satisfaction levels with AR experiences.
Gaming holds the position as the most popular use of AR.
Over 100 million of the 1.7 billion AR users engage in online shopping through augmented reality.
75% of individuals aged 16 to 44 are aware of AR.
The AR/VR market, currently valued at $18.8 billion, is expected to exceed $50 billion.
Approximately 90% of Gen Zers are interested in AR shopping.
Only 1% of retailers worldwide are utilizing AR, despite 38% of its total use being in the retail sector.
52% of brands and retailers believe they are unprepared and lack the resources needed for adopting AR.
70% of shoppers believe AR apps would prompt them to shop more frequently.
An estimated 1.4 billion AR user devices are actively in use.
Just 30% of Americans currently use AR.
The value of the AR agriculture market exceeds $500,000.
The value of the AR manufacturing segment is expected to double.
The value of AR in offices could see a 10x increase over a 5-year period.
Revenue from AR glasses is predicted to see a more than 5x increase.
High-end VR glasses are sold for $3,500.
Lightweight models of VR glasses weigh less than 1/7th of the weight of top-end models.
Vuzix’s premium VR glasses cost more than 20x compared to their budget option.
The revenue from Micro LED AR glasses display chips is expected to grow by over 400 times in the next three years.
Only 1% of retailers use AR to sell products.
50 million units of AR headsets are expected to be shipped.
Over 50% of retailers believe they are not adequately prepared to support new mobile technologies like VR.
Nearly 33% of game developers create games for the Oculus Quest.
The global AR market’s growth rate is 41%.
Conclusion
We hope you enjoyed this list of augmented reality (ar) statistics.
We have also compiled the list of following statistics that might be useful for you to explore:
We frequently regularly update this list of statistics. Don’t hesitate to revisit this page later to find the latest data points.
Now I’d like to hear from you:
Which stat from this list surprised you the most? Or have a question?
Either way, please jump in and leave a comment below.
