Blog
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SEO Case Study – 600% Increase in Foodzo Daily Orders
tl;dr We worked with a local online food ordering business called Foodzo. In the city, Zomato and Swiggy are the big players but Foodzo still outranks them in the organic…
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RRRR Framework for Content Distribution
Just hitting publish is not enough! If you want your content to reach its full potential, you need to develop a solid content distribution strategy. It’s critical for content marketing. The RRRR…
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What is RCOD Framework for Content Marketing?
RCOD framework explains the importance of different aspects of content marketing and provides a framework on how to do it effectively. RCOD stands for Research, Create, Optimize, and Distribute. Here’s a quick breakdown of all these 4…
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What is Google Sandbox in SEO?
Google Sandbox is an unproven mechanism to filter out new websites from ranking in the search results to maintain the quality of the SERP. Allegedly, Google pauses the “sandboxed” site’s…
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What is CTR (Click-through Rate) in Marketing?
CTR (Click-through Rate) is the ratio of the number of clicks (how many people clicked on the link) to the number of impressions (how many people saw the content). The…
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What is Content Marketing?
Content marketing is the long-term process of creating and distributing valuable content to build an audience and drive profitable customer action. The valuable content can be in the form of…
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What are Backlinks in SEO?
Backlinks are links from web pages on other websites to web pages on your website. Search engines consider backlinks as votes and accordingly adjust the ranking of the web pages…
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What is AMP (Accelerated Mobile Pages) in SEO?
AMP (Accelerated Mobile Pages) is an open-source web component framework to create fast and smooth-loading web pages. It was first introduced by Google in 2016. AMP was trending a few…
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How to Connect Airtable with OpenAI API
Let’s look at the following 3 ways to connect Airtable with the OpenAI API.
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Uploading Images from Google Sheets to Cloudinary
How I got a Google Sheets Apps Script working to upload images directly to Cloudinary through their API.