85 Interesting E-Commerce Statistics for 2024
E-commerce has transformed the way people shop and do business. It has opened up new opportunities for businesses to reach a global audience.
The rise of E-Commerce has changed the retail landscape, allowing consumers to purchase products from anywhere in the world.
Today, E-Commerce plays a vital role in the dynamic and competitive business environment.
With that said, we have collected some important e-commerce statistics for 2024. Let’s take a look…
2024 E-Commerce Stats
In 2024, 20.1% of all retail purchases are expected to be made online.
Global eCommerce sales are expected to surpass $6.3 trillion in 2024.
In the first quarter of 2024, retail eCommerce sales in the United States reached $290 billion.
Globally, over 24.5 million eCommerce stores exist.
In the United States, Amazon has a 37.6% share of the eCommerce market.
52% of online consumers search for products on international platforms.
99% of online shoppers search for reviews before buying.
50.6% of individuals prefer online shopping due to the benefit of free shipping.
70% of customers leave their shopping carts without completing a purchase.
81% of consumers perform online research before making a purchase.
More than 60% of online shoppers favor sites that are mobile-friendly.
Mobile eCommerce sales are projected to reach $2.52 trillion in 2024.
Mobile devices outperform desktops in conversion rates.
In 2023, there were approximately 26.5 million online stores worldwide.
In 2022, China’s eCommerce revenue was the highest among all regions.
In 2024, it is expected that 2.64 billion people worldwide will shop online.
In 2024, social commerce has a value of $1.69 trillion.
In 2023, e-commerce sales were primarily led by China and the United States.
The e-commerce sector saw its fastest growth in food.
19% of consumers often buy health and wellness products through social media.
4.11 billion individuals made online purchases.
In 2024, e-commerce sales are expected to increase by 9.8%.
57.6% of people using the internet make at least one online purchase weekly.
In 2024, 283 million online shoppers are expected in the U.S.
Globally, the average order value stands at $115.
60% of e-commerce purchases were made on a mobile device.
70% is the cart abandonment rate in 2024.
The e-commerce market’s value is expected to reach $6.9 trillion by the end of 2024.
26% of individuals learn about new brands for the first time through ads on social media.
Projected social commerce sales are expected to reach $2,900 billion by 2026.
By 2027, eCommerce sales are expected to hit $8 trillion.
There are between 12 and 24 million online stores.
Nearly 3.16 billion monthly visitors in 2022 made Amazon a leading online retailer globally.
40% of consumers are willing to spend more on products if they come from a brand they trust.
The Top 3 eCommerce markets are Asia Pacific, North America, and Western Europe.
The UK’s eCommerce revenue is expected to increase annually by 5.16%.
2.71 billion individuals are anticipated to engage in online shopping in 2024, an increase from 2.37 billion in 2020.
The largest group of eCommerce enthusiasts in the U.S. falls within the 18-24 age range.
Online stores that have a social media presence experience an average sales increase of 32%.
Around 2.71 billion people shop online as of 2024, presenting a large potential market for products and services.
Global Retail e-commerce Sales experienced a 25.7% growth in 2020.
29% of US small businesses lack a website.
65% of shoppers use their mobile devices to compare prices while inside a physical store.
Nearly half, 49%, of Americans use an app for retail deals and discounts.
73% of Americans are more inclined to purchase a product or service after viewing an online video about it.
32% of Gen Z consumers make daily online purchases.
In 2022, eCommerce sales made up nearly 21% of all sales.
By 2025, eCommerce is predicted to constitute 50% of B2B revenue.
Over 1.75 million merchants from more than 175 countries sell on Shopify.
Around 60% of all eCommerce sales worldwide now come from mobile eCommerce.
As of 2023, the Amazon app is used by over 197 million people every month.
30% of users would not revisit a retailer’s mobile website after a negative experience.
In 2023, eBay boasts 135 million active users.
Users under 50 particularly engage in mobile shopping.
80% of leading Amazon Sellers also engage in selling on additional platforms and marketplaces.
200 million subscribers are currently enrolled in Amazon Prime.
Amazon’s shipping operations extend to over 100 countries.
90% of consumers check Amazon for price comparisons after choosing a product on another eCommerce website.
Nearly 70% of shoppers leave their carts.
High shipping and taxes cause 55% of cart abandonment at checkout.
61% of subscribers prefer receiving promotional emails weekly.
Nearly 5% of eCommerce sales come from social media.
In 2023, global retail sales from e-commerce reached $5.8 trillion, with projections indicating a rise to $8.1 trillion by 2027.
$8.14 trillion is the expected size of the global e-commerce market by 2026.
The U.S. e-commerce market is projected to steadily rise, hitting a high of $1.1 trillion in 2029, a 51.25% growth from 2024 to 2029.
In 2023, consumer electronics were the top e-commerce revenue generators, with $781.3 billion and $673.6 billion.
66% of online shoppers prefer brands that openly share their employment practices, company culture, and product material sourcing.
62% of internet users agree that their future purchase decisions are significantly influenced by past customer experience and service.
By 2030, social media commerce sales are expected to reach $8.5 trillion U.S. dollars.
For 78% of marketers, brand purpose has become more essential since the 2020 global Covid pandemic.
Nearly half (49%) of consumers purchasing on social media sites admit their favorite influencers’ recommendations impact their buying decisions.
By 2027, M-commerce is expected to represent 49.8% of U.S. e-commerce sales.
Across e-commerce markets, the shopping cart abandonment rate averages 70.19%.
In 2023, retail mobile sales hit $2.2 trillion, making up 60% of global e-commerce sales, with a forecast of reaching $3.4 trillion by 2027.
76% of online shoppers prioritize free delivery when making purchases on e-commerce websites.
The average conversion rate for e-commerce websites was 1.88% in January 2024.
$48 billion in losses due to e-commerce fraud is expected in 2023.
46.8% of U.S. consumers consistently add extra products to their online in-store purchases.
40% of U.S. internet users monthly use voice assistants, making it essential for e-commerce brands to make their sites voice commerce friendly to remain competitive.
By 2029, 96% of Americans are expected to purchase goods and services online.
Before making a purchase, 70% of online shoppers read 1-6 product reviews.
By 2025, the global mobile coupon industry is expected to grow by 56.5%.
Conclusion
We hope you enjoyed this list of e-commerce statistics.
We have also compiled the list of following statistics that might be useful for you to explore:
We frequently regularly update this list of statistics. Don’t hesitate to revisit this page later to find the latest data points.
Now I’d like to hear from you:
Which stat from this list surprised you the most? Or have a question?
Either way, please jump in and leave a comment below.
