17 Marketing Strategies for Automotive Company

Rev up your auto business with smart strategies. We’ve curated a list tailored for the automotive industry.

From enhancing your digital presence, to engaging customers with creative campaigns, these tips are designed to supercharge your marketing engine.

Don’t be a spectator – dive in, explore, and implement these strategies. Let’s drive your business towards the fast lane of success together.

Digital marketing strategies for automotive company

Using smart digital strategies, you can engage potential customers and stand out from the crowd. Let’s see some strategies for you:

1. Create an immersive virtual test drive experience

Make your customers feel the car’s features and capabilities without leaving their homes. Utilize high-definition visuals and surround sound to mimic the actual driving experience in your virtual test drives. Make sure to highlight the unique features of each model to help customers make informed decisions.

2. Collaborate with car influencers for Instagram takeovers

Partner with well-known car enthusiasts or influencers for Instagram takeovers. Invite them to share their experiences with your vehicles and to engage with your audience. This strategy can expand your reach and introduce your brand to a new, loyal audience.

3. Develop a branded automotive podcast featuring industry experts

Create a company-branded podcast where industry experts discuss the latest trends and updates in the automotive world. It can be an excellent medium to subtly promote your products and build your brand’s authority in the industry.

4. Design interactive augmented reality dealership tours

Develop an Augmented Reality (AR) application for smartphone users that allows potential customers to take a virtual tour of your dealership. Through this app, customers can explore vehicle features and specifications interactively, leading to a more informed purchasing decision.

5. Launch a geo-targeted Snapchat ad campaign during auto shows

Optimize your ad reach during auto shows by launching a geo-targeted Snapchat ad campaign. Use filters, lenses, and other interactive content to attract the attention of show attendees. This approach can increase brand visibility and boost engagement levels.

6. Implement a live chat service on your website for real-time customer engagement

Introduce a live chat service on your website to provide instant assistance to your customers. This tool can help answer queries, resolve issues, and guide potential customers through the buying process, improving the overall customer experience.

7. Host exclusive webinars on car maintenance and safety

Organize webinars that provide valuable information on car maintenance and safety. This not only educates your customers but also builds trust and demonstrates your commitment to customer welfare.

8. Organize a digital scavenger hunt with car-related clues on your website

Arrange an exciting digital scavenger hunt on your website where participants need to find car-related clues. This is an engaging way to involve customers with your brand and website, leading to increased web traffic and potential sales.

9. Conduct VR showroom events broadcasted live on Facebook

Take advantage of virtual reality technology and social media platforms. Organize VR showroom events showcasing your latest cars and broadcast them live on Facebook. This can attract a wider audience and generate significant interest in your brand.

10. Offer personalized vehicle recommendations using AI on your website

Leverage AI technology to provide personalized vehicle recommendations to your website visitors. This can significantly improve the customer experience and can lead to higher conversion rates as it makes the buying process more tailored and simple.

For a more comprehensive understanding of automotive company-specific marketing, don’t miss our comprehensive article, “Marketing guide for automotive company“, which provides even deeper into the subject.

Offline marketing strategies for automotive company

Even in an increasingly online world, offline marketing still maintains its substantial charm. Let’s jump into how you can maximize the impact of your offline marketing efforts:

11. Leverage Car Shows for Product Launch

You can take advantage of car shows to launch your new models. This puts your vehicles in front of car enthusiasts and potential buyers directly. Use these events to showcase the unique features and capabilities of your new releases.

12. Organize Exclusive Test Drive Events in Unconventional Locations

Consider organizing test drive events in unconventional locations. The unusual setting can pique interest and attract more attendees. Remember, the goal is to provide participants with a unique experience they’ll associate with your brand.

13. Collaborate with Local Businesses for Cross Promotion

Partner with local businesses for cross-promotions. This can be a win-win situation as it extends your reach to their customer base. You could offer exclusive deals or incentives for their customers who show interest in your vehicles.

14. Utilize Custom Car Wraps for Mobile Advertising

Use custom car wraps as a form of mobile advertising. This turns your vehicles into moving billboards, showcasing your brand wherever they go. It’s a cost-effective method that can increase brand recognition across town.

15. Host a Charity Auto Event in the Community

Hosting a charity auto event in your community is another great strategy. This shows your company’s commitment to social causes, and it gives you a chance to engage with potential clients in a more informal and positive setting.

16. Deploy Street Team Marketing at High Foot Traffic Areas

Deploying a street team marketing strategy can be very effective. Position your teams in high foot traffic areas to distribute promotional materials and engage with potential customers. People’s curiosity can lead them to learn more about your offerings.

17. Engage in Stunt Installations at Prominent City Locations

Lastly, consider engaging in stunt installations at prominent city locations. These installations can generate buzz and capture public attention, helping to create memorable impressions of your brand. Just ensure these stunts are in good taste and resonate well with your target audience.

BONUS: Get Inspired by Strategies of Other Industries’ Marketing

While our focus in this article is on automotive company-specific marketing strategies, it’s indeed beneficial to investigate tactics used in different fields. Here are some of our other guides to broaden your perspective:

There could be hidden gems that will inspire your marketing campaigns and help you stand out in a competitive market.

You can explore more insightful marketing guides by clicking here.

Also few specific marketing domain resources for enriching your idea bucket:

Thats it!

Now it’s your turn

And there you have it: my list of 17 advanced marketing strategies tailored for automotive company.

Now I’d love to hear from you:

Which approach from this list are you eager to implement first?

Are you excited to boost your online presence through digital marketing strategies?

Perhaps you’re planning to foster strategic alliances through partner marketing?

Or maybe, the aim is to craft a memorable customer journey through experience marketing?

Whichever path you choose, I’m all ears. Share your thoughts in the comments section below.