Discover actionable marketing strategies tailored for the commercial real estate business.
Gain insights into tips that could amplify your property visibility and prospects engagement.
We’ll delve into proven tactics you can implement right away.
Whether you’re just starting out or an industry veteran, these strategies can help propel your business forward.
Digital marketing strategies for commercial real estate business
Using smart digital strategies, you can engage potential customers and stand out from the crowd. Let’s see some strategies for you:
1. Maximize LinkedIn networking for local outreach
In your commercial real estate business, engage with local professionals and real estate enthusiasts through LinkedIn. Connect, share relevant content, and join discussions to build a strong local network. This will increase your brand visibility and generate potential leads.
2. Create viral local market explainer videos
Explainer videos are a powerful tool for digital marketing. Create compelling, easy-to-understand videos that present a snapshot of the local real estate market. Share these videos on various online platforms to engage potential clients and investors, and to stimulate virality.
3. Develop granular geotargeted Google Ads campaigns
Leverage Google Ads to target potential clients in specific geographic locations. By focusing your ads on users in particular areas, you can maximize your ad spend, increase conversion rates, and attract customers interested in the local commercial real estate market.
4. Invest in a personalized chatbot for property inquiries
A personalized chatbot on your website can handle property inquiries 24/7. By providing instant responses to common queries, a chatbot can significantly improve customer service, streamline lead generation, and keep potential clients engaged.
5. Host virtual reality property walkthroughs
Virtual reality (VR) walkthroughs let potential buyers explore properties remotely. They provide an immersive experience that can increase engagement, showcase properties in a unique way, and help your commercial real estate business stand out.
6. Leverage Instagram stories for property showcases
Instagram stories are a fantastic way to showcase properties. Post captivating, high-quality images and videos of your commercial real estate listings. Use this platform to highlight unique property features, share updates, and engage with your audience.
7. Implement a targeted content marketing plan focusing on local SEO
A content marketing plan with a focus on local SEO can help boost your website’s visibility in local search results. Publish content relevant to your local audience and optimize it for search engines to attract potential clients and boost your online presence.
8. Collaborate with local influencers for property promotions
Partner with local influencers to promote your properties. Influencers have a large audience and can help you reach potential clients who might be interested in commercial real estate. This strategy can increase brand awareness and generate leads.
9. Run a geo-specific email marketing campaign
Geo-specific email marketing targets potential clients in specific locations. Send personalized emails based on the recipient’s geographical area to promote local properties, share real estate news, and provide valuable content.
10. Offer interactive property valuation tools on your website
Offer an interactive property valuation tool on your website. This tool can provide potential clients with an instant valuation of commercial properties, making it easier for them to make informed decisions. It also adds value to your website and can help generate leads.
For a more comprehensive understanding of commercial real estate business-specific marketing, don’t miss our comprehensive article, “Marketing guide for commercial real estate business“, which provides even deeper into the subject.
Offline marketing strategies for commercial real estate business
Even in an increasingly online world, offline marketing still maintains its substantial charm. Let’s jump into how you can maximize the impact of your offline marketing efforts:
11. Leverage local community events for networking and promotion
Engage with your local community by participating in events. It’s a great opportunity to showcase your commercial real estate business and network with potential clients. You can promote your properties, share industry insights, and establish your brand as a trusted local resource.
12. Utilize unique signage and billboards in high-traffic areas
Consider using attention-grabbing signage and billboards in areas with a lot of foot or vehicle traffic. These marketing tools can provide maximum exposure for your properties, helping potential clients discover your offerings. Be sure to design your signage to be clear, compelling, and reflective of your brand.
13. Offer free commercial real estate seminars
Offering free commercial real estate seminars can position your business as a knowledge leader in your community. These seminars can cover market trends, investment strategies, or property management tips. It’s an excellent way to engage potential clients and create a dialogue about their real estate needs.
14. Create eye-catching window displays in vacant properties
Utilize your vacant properties to advertise your commercial real estate business. Create attractive window displays featuring information about the property and your business. This is an innovative way to engage passerby, spark interest, and potentially convert them into clients.
15. Conduct a commercial property tour for local influencers
Invite local influencers for a tour of your commercial properties. Their social reach can introduce your business to a broader audience. Provide them with an exclusive viewing experience, subsequently encouraging them to share their visit on their platforms, further enhancing your visibility in the market.
16. Develop business partnerships for joint advertising
Forge partnerships with local businesses for joint advertising efforts. These partnerships can mutually benefit all parties involved by sharing advertising costs and reaching a wider customer base. By cross-promoting each other’s services, you can increase visibility and brand recognition within your community.
17. Organize pop-up events in unused commercial spaces
Organizing pop-up events in your vacant commercial spaces is an effective way to draw attention to your properties. These events can range from art exhibits to food markets. They not only generate foot traffic but also showcase the potential versatility of your commercial spaces.
BONUS: Get Inspired by Strategies of Other Industries’ Marketing
While our focus in this article is on commercial real estate business-specific marketing strategies, it’s indeed beneficial to investigate tactics used in different fields. Here are some of our other guides to broaden your perspective:
- Marketing Strategies for Hospitals
- Marketing Strategies for Roofing Company
- Marketing Strategies for Fast Food Restaurants
There could be hidden gems that will inspire your marketing campaigns and help you stand out in a competitive market.
You can explore more insightful marketing guides by clicking here.
Also few specific marketing domain resources for enriching your idea bucket:
- The LPO handbook: understanding the basics of landing page optimization
- How to optimize your marketing funnel for the customer journey
- 5 crowdfunding marketing ideas that bring lift off
Now it’s your turn
And there you have it: my list of 17 advanced marketing strategies tailored for commercial real estate business.
Now I’d love to hear from you:
Which approach from this list are you eager to implement first?
Are you excited to boost your online presence through digital marketing strategies?
Perhaps you’re planning to foster strategic alliances through partner marketing?
Or maybe, the aim is to craft a memorable customer journey through experience marketing?
Whichever path you choose, I’m all ears. Share your thoughts in the comments section below.