17 Marketing Strategies for Estate Planning Attorneys

Digital marketing strategies for estate planning attorneys

Using smart digital strategies, you can engage potential customers and stand out from the crowd. Let’s see some strategies for you:

1. Leverage LinkedIn for targeted content sharing

As an estate planning attorney, you can utilize LinkedIn to share content that targets professionals who need your services. By crafting informative, succulent posts and articles, you will attract potential clients and establish your expertise in the field.

2. Develop a legal advice podcast for estate planning

Creating a podcast can be a fantastic way to share your knowledge on estate planning. It gives you a platform to discuss complex topics in an accessible manner, helping to establish trust with potential clients.

3. Utilize SEO strategies specific to estate planning keywords

SEO is vital to increase the visibility of your services online. By using estate planning-specific keywords in your website’s content, you can rank higher on search engine results and attract more potential clients.

4. Implement live webinars for estate planning education

Host live webinars to educate people about estate planning. This not only spreads awareness but also positions you as a trusted advisor in the field. Potential clients may remember you when they need related services.

5. Create geo-targeted Google Ads for local exposure

You can utilize geo-targeted Google Ads to reach potential clients in your local area. As many people prefer local attorneys, this strategy can significantly increase your client base.

6. Build a community around estate planning on social media platforms

Social media platforms can be used to create a community for people interested in estate planning. Post regularly, share useful content, and engage with your followers to boost your brand’s visibility and reputation.

7. Use email automation for personalized follow-ups

Email automation allows you to follow up with potential clients in a personalized way. By sending tailored messages based on their interactions with your firm, you can improve your chances of conversion.

8. Develop a YouTube channel with DIY estate planning guides

You can start a YouTube channel to share DIY guides on estate planning. This not only helps people but also highlights your expertise and can generate more leads for your services.

9. Run free estate planning workshops online and promote through Google My Business

Offer free online workshops on estate planning. This can be an excellent way to educate people, gain exposure, and attract clients. Promote these workshops through your Google My Business listing for maximum reach.

10. Collaborate with finance influencers on social media for targeted promotion

Collaborating with finance influencers can help get your brand in front of a larger audience. Choose influencers whose followers are likely to be interested in estate planning, and develop partnerships that benefit both parties.

For a more comprehensive understanding of estate planning attorneys-specific marketing, don’t miss our comprehensive article, “Marketing guide for estate planning attorneys“, which provides even deeper into the subject.

Offline marketing strategies for estate planning attorneys

Even in an increasingly online world, offline marketing still maintains its substantial charm. Let’s jump into how you can maximize the impact of your offline marketing efforts:

11. Host estate planning workshops at local community centers

You, as an estate planning attorney, can hold educational sessions in local community centers. These workshops provide a platform for you to share knowledge, answer queries, and build rapport with potential clients. They might need your professional assistance in the future, and they’ll remember you from these workshops.

12. Partner with retirement communities for free consultation sessions

Estate planning is particularly relevant for elderly individuals. By offering free consultation sessions in retirement communities, you can reach your target audience directly. These sessions help to establish your expertise and build trust among potential clients.

13. Develop a referral program with local accountants and financial advisors

Collaborate with local financial professionals like accountants and financial advisors. Develop referral programs with them to gain potential clients. They can refer their clients to you for estate planning, and in turn, you can refer your clients to them for financial advice.

14. Sponsor local charity events and provide informational brochures

Sponsoring local charity events is a great way to gain exposure. At these events, you can distribute informational brochures about estate planning. This will not only help in marketing your services but also educates the attendees about the importance of estate planning.

15. Collaborate with local funeral homes to offer pre-need estate planning

Collaborate with local funeral homes to offer pre-need estate planning services. People visiting funeral homes are often thinking about their own mortality, making it an opportune time to consider estate planning. It is a mutually beneficial relationship as you get potential clients, and the funeral homes can offer added value to their customers.

16. Offer estate planning seminars at local universities or colleges

Offering seminars on estate planning at local universities or colleges can help you reach a younger audience. Students may not need your services immediately, but they will remember you when they do. Additionally, faculty and staff members may also be interested in your services.

17. Create a monthly estate planning advice column in local newspapers

Creating a monthly advice column in local newspapers can establish your expertise in estate planning. Readers who find your advice valuable may reach out to you for further guidance. This increases your visibility and makes you the go-to expert in your community.

BONUS: Get Inspired by Strategies of Other Industries’ Marketing

While our focus in this article is on estate planning attorneys-specific marketing strategies, it’s indeed beneficial to investigate tactics used in different fields. Here are some of our other guides to broaden your perspective:

• Marketing Strategies for Yoga Teachers
• Marketing Strategies for Boutique Hotels
• Marketing Strategies for Carpet Retailers

There could be hidden gems that will inspire your marketing campaigns and help you stand out in a competitive market.

You can explore more insightful marketing guides by clicking here.

Also few specific marketing domain resources for enriching your idea bucket:

• Micro-Influencer Marketing: A Comprehensive Guide
• 6 Personal Branding Strategies Straight from Larry Kim
• The Ultimate Guide to Event Marketing

Thats it!

Now it’s your turn

And there you have it: my list of 17 advanced marketing strategies tailored for estate planning attorneys.

Now I’d love to hear from you:

Which approach from this list are you eager to implement first?

Are you excited to boost your online presence through digital marketing strategies?

Perhaps you’re planning to foster strategic alliances through partner marketing?

Or maybe, the aim is to craft a memorable customer journey through experience marketing?

Whichever path you choose, I’m all ears. Share your thoughts in the comments section below.