If you’re well prepared for your Product Hunt launch, there are high chances that you will get contacted by various journalists and bloggers.
And, if you do not have a press kit or media kit ready, it’s going to be very difficult to manage everything on the launch day.
If you’re wondering press kits are something that only big companies need, then no… even small startups should have a press kit.
It’s kind of easy to create the Product Hunt launch press kit. Let me get you through each and every step:
Press Kit for Product Hunt Launch
According to The Balance Careers,
A press kit is a package of promotional material provided to members of the press to brief them, especially about a product, service, or candidate.
Basically, a good press kit provides journalists with quick and easy to understand information (plus, photos and other promotional materials) about your business.
To be honest, there is no rulebook to create a press kit. You just have to include whatever you think will be relevant for the journalists – the brand assets, back story, product description, etc.
Either you can put all the information on a page on your website, create a downloadable ZIP file, or create a simple Notion page (get the free Notion Press Kit templates at the end), it’s all up to you.
Here’s the list of things that you can include in a press kit for the Product Hunt launch:
- Your product name
- Product description
- The back story/motivation
- Important highlights
- Project start date
- Members of your team
- Number of people using your product
- Funding you received
- Any notable/big clients
- Number of followers on social media
- Other important highlights
- A brief of all the products/services that you offer
- Any past press releases
- Any media mentions
- Bio of your team
- Team photos
- White papers
- Other brand assets
- Contact information
- Email address
- Phone number
- Social profiles
- Product Hunt URL
If some of these details might not be relevant in your case, you can skip them. Again, it’s all up to you what details you want journalists to cover.
Now, how to format all this information?
Your goal should be to make the press kit easily accessible. Any format that you think would be easier for journalists and bloggers to understand would be perfect.
Press Kit Formats
You can create your Product Hunt launch press kit in:
- A simple webpage format
- Notion page format (get the free template)
- PDF format
- Downloadable ZIP file format
- Infographic format
But… for the Product Hunt launch, I’d recommend going with the simple webpage format or a Notion page format.
On the simple webpage format, you put all the written information on the page and create download links for brand assets like logos and team photos.
Press Kit Examples
To give you an idea, here are some examples of a good press kit page:
- digit Press Kit
- Front App Press Kit
- Houseparty Press Kit
- eero Press Kit
- Design Roast Press Kit
- UniTel Voice Media Kit
- Intercom Press Kit
- Mailchimp Brand Assets Kit
Not to forget, your press kit needn’t be the same as these. I have just put the examples to get you the basic idea.
Notion Template for the Product Hunt Launch Press Kit
Here, I am making the press kit creation process even easier by providing a simple Notion template.
You can duplicate the template to your Notion dashboard and then quickly edit the information.
And, once it’s ready, either you can directly link to the Notion page (by sharing the page to the web) from your website or export the Notion page as PDF and then link the PDF to your website.
👉 Related: Download Product Hunt upvoters list
If you have a related query, feel free to let me know in the comments below.
Also, share the information with your maker friends who you think should include a press kit page on their website.