Brand Image vs. Corporate Image: What’s the Difference?

The main difference between brand image and corporate image is that brand image is often associated with specific products or services whereas corporate image is associated with the company as a whole and can influence the success of all of its products and services.

Before we move to more differences, let’s first understand Brand Image and Corporate Image:

  • Brand Image: Brand image refers to the overall impression that a brand’s products or services create in the minds of customers.
  • Corporate Image: Corporate image refers to the overall image that a company projects to its stakeholders, including customers, employees, investors, and the general public.

Now, let’s get to Brand Image vs Corporate Image:

Major differences between Brand Image and Corporate Image

Brand Image Corporate Image
Brand image is built through product quality, advertising, and customer service. Corporate image is built through company values, culture, and social responsibility.
Brand image is targeted at customers and potential customers. Corporate image is targeted at all stakeholders, including investors, employees, and the general public.
Brand image is important for creating a loyal customer base and generating revenue. Corporate image is important for building trust and credibility with stakeholders.
Brand image can change over time based on product quality, customer service, and other factors. Corporate image is more stable and is built over the long-term.
Brand image focuses on the perception of a company’s products or services. Corporate image focuses on the overall image of the company itself.

So, these are the main differences between the entities.

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