Client vs. Customer: What’s the Difference?

The main difference between a client and a customer is that clients are served over an extended period whereas a customer can be served within a short period.

Before we move to more differences, let’s first understand Client and Customer:

  • Client: A client typically refers to an individual or an organization that maintains a professional relationship with a service provider over time.
  • Customer: A customer is someone who purchases goods or services from a business for a one-time transaction.

Now, let’s get to Client vs Customer:

Major differences between Client and Customer

Client Customer
Clients expect a more personalized approach with a high level of interaction and communication. Customers expect a professional interaction involving the purchase of goods, services or products.
Clients require a higher degree of trust in the business to provide advisory services and strategic direction. Customers demand consistency and quality in the goods or services provided.
Clients foster a long-term relationship with a business. Customer relationship usually ends after the completion of the transaction.
Clients typically require higher levels of customization in products or services. Customers tend to buy pre-packaged goods or services.
Clients expect regular interactions and consultation with the service provider. Customers require minimal interaction after the transaction is complete.

So, these are the main differences between the entities.

Also see:

You can see other “differences between…” posts by clicking here.

If you have a related query, kindly feel free to let me know in the comments below.