Commercial Photography vs. Advertising Photography: What’s the Difference?

The main difference between commercial and advertising photography is that commercial photography may require more technical skills, such as lighting and composition whereas advertising photography may require more creativity and conceptualization.

Before we move to more differences, let’s first understand Commercial Photography and Advertising Photography:

  • Commercial Photography: Commercial photography is a broad term that refers to the use of photography to promote products, services, or businesses.
  • Advertising Photography: Advertising photography is a more specialized form of commercial photography that is used to create specific campaigns or promotions for products or services.

Now, let’s get to Commercial Photography vs Advertising Photography:

Major differences between Commercial Photography and Advertising Photography

Commercial Photography Advertising Photography
Commercial photography is often used in brochures, catalogs, and websites. Advertising photography is typically used in print ads, billboards, or online promotions.
Commercial photography may focus on the features or benefits of a product. Advertising photography may focus on creating a mood or emotion that supports a marketing message.
Commercial photography may be shot in a studio or on location. Advertising photography is often shot in a controlled environment with carefully chosen props and lighting.
Commercial photography may involve a broader range of subjects, such as landscapes or people. Advertising photography is typically more focused on the product or service being promoted.
Commercial photography may have a more limited budget as it is often used for internal purposes or less high-profile marketing materials. Advertising photography often involves larger budgets, as it is a key component of many advertising campaigns.

So, these are the main differences between the entities.

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