Consumer vs. Customer: What’s the Difference?
The main difference between a consumer and a customer is that a consumer is someone who uses or consumes a product or service, while a customer is someone who buys that product or service.
Before we move to more differences, let’s first understand Consumer and Customer:
- Consumer: A consumer is an individual or organization that uses a product or service. They may or may not be the person who purchases it.
- Customer: A customer is someone who buys a product or service, usually with the intention of using it.
Now, let’s get to Consumer vs Customer:
Major differences between Consumer and Customer
| Consumer | Customer |
|---|---|
| A consumer can be anyone who uses a product or service. | A customer is someone who purchases it. |
| A consumer may not necessarily pay for the product or service. | A customer always pays for it. |
| Consumers may not have a direct relationship with the business selling the product or service. | Customers usually have a direct relationship. |
| A customer has the power to choose which products or services they purchase. | A consumer may not have that choice. |
| Customers are the main source of revenue for a business. | Consumers are not necessarily a direct source of revenue. |
So, these are the main differences between the entities.
Also see:
You can see other “differences between…” posts by clicking here.
If you have a related query, kindly feel free to let me know in the comments below.
