Consumer vs. Customer: What’s the Difference?
The main difference between a consumer and a customer is that a consumer is someone who uses or consumes a product or service, while a customer is someone who buys that product or service.
Before we move to more differences, let’s first understand Consumer and Customer:
- Consumer: A consumer is an individual or organization that uses a product or service. They may or may not be the person who purchases it.
- Customer: A customer is someone who buys a product or service, usually with the intention of using it.
Now, let’s get to Consumer vs Customer:
Major differences between Consumer and Customer
|A consumer can be anyone who uses a product or service.||A customer is someone who purchases it.|
|A consumer may not necessarily pay for the product or service.||A customer always pays for it.|
|Consumers may not have a direct relationship with the business selling the product or service.||Customers usually have a direct relationship.|
|A customer has the power to choose which products or services they purchase.||A consumer may not have that choice.|
|Customers are the main source of revenue for a business.||Consumers are not necessarily a direct source of revenue.|
So, these are the main differences between the entities.
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