Content Marketing vs. Brand Journalism: What’s the Difference?
The main difference between Content Marketing and Brand Journalism is that content marketing aims to promote products while brand journalism focuses on telling stories and providing value to readers.
Before we move to more differences, let’s first understand Content Marketing and Brand Journalism:
- Content Marketing: Content marketing is when companies create helpful or entertaining information, like articles or videos, to share with people. The goal is to attract and keep customers interested in their products or services.
- Brand Journalism: Brand journalism is like storytelling about a company. It’s when a business creates news or stories related to what they do, but in a way that feels like a news story. The idea is to inform people and build trust with the audience.
Now, let’s get to Content Marketing vs Brand Journalism:
Major differences between Content Marketing and Brand Journalism
| Content Marketing | Brand Journalism |
|---|---|
| Content marketing focuses on creating and distributing valuable content to attract and engage a target audience. | Brand journalism involves storytelling that is more journalistic in nature, focusing on reporting news and stories related to a brand. |
| Content marketing aims to drive profitable customer action. | Brand journalism aims to inform, educate, and entertain the audience. |
| In content marketing, the primary goal is to promote products or services subtly within the content. | Brand journalism primarily aims to build brand credibility and authority through unbiased storytelling. |
| Content marketing often involves creating content with a marketing mindset to generate leads and conversions. | Brand journalism focuses on delivering informative and engaging content that may not necessarily lead to direct sales. |
| Content marketing is more focused on the end goal of driving revenue and business growth. | Brand journalism is centered around building brand reputation and fostering relationships with the audience. |
So, these are the main differences between the entities.
Also see:
- Content Marketing vs. Advertising
- Branded Content Marketing vs. Content Marketing
- Auction Market vs. Dealer Market
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