Content Marketing vs. Native Advertising: What’s the Difference?
The main difference between Content Marketing and Native Advertising is that content marketing focuses on creating valuable and relevant content, while native advertising blends in with the platform it’s on.
Before we move to more differences, let’s first understand Content Marketing and Native Advertising:
- Content Marketing: Content Marketing is when companies create helpful or entertaining information, like articles or videos, to share with people. They do this to attract more customers and build trust with them, instead of just directly selling things to them.
- Native Advertising: Native Advertising is like a sneaky ad that looks similar to the content around it. It’s a way for companies to promote their products or services in a less obvious manner by blending in with the website or platform where it’s placed.
Now, let’s get to Content Marketing vs Native Advertising:
Major differences between Content Marketing and Native Advertising
| Content Marketing | Native Advertising |
|---|---|
| Content marketing focuses on creating valuable and relevant content to attract and engage an audience over time. | Native advertising involves paid promotional content that matches the form and function of the platform it appears on. |
| Content marketing aims to build long-term relationships and brand loyalty. | Native advertising is more about immediate visibility and driving specific actions. |
| In content marketing, the content is typically owned media and resides on the brand’s platform. | Native advertising content is usually placed on external platforms. |
| Content marketing prioritizes educating and entertaining the audience, blending seamlessly with organic content. | Native advertising is more direct in its promotional nature. |
| Content marketing is about storytelling and providing value to the audience. | Native advertising is about seamless integration with the user experience. |
So, these are the main differences between the entities.
Also see:
- Content Marketing vs. Brand Journalism
- Content Marketing vs. Advertising
- Branded Content Marketing vs. Content Marketing
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