Content Strategy vs. Content Marketing: What’s the Difference?
The main difference between Content Strategy and Content Marketing is that Content Strategy focuses on planning what content to create, while Content Marketing involves promoting that content to attract people.
Before we move to more differences, let’s first understand Content Strategy and Content Marketing:
- Content Strategy: Content Strategy is like a plan for creating, organizing, and managing content to reach goals. It decides what to say, how to say it, and where to share it to connect with people effectively. It’s like a roadmap for making sure content helps achieve what you want.
- Content Marketing: Content Marketing is how you use content to attract, engage, and keep an audience interested. It’s about sharing useful, entertaining, or valuable information to connect with people without directly selling to them. Content marketing aims to build trust and relationships by providing helpful content.
Now, let’s get to Content Strategy vs Content Marketing:
Major differences between Content Strategy and Content Marketing
| Content Strategy | Content Marketing |
|---|---|
| Content Strategy focuses on planning, creating, and managing content to achieve specific goals, such as engaging the audience and building brand authority. | Content Marketing involves the distribution and promotion of content to attract, acquire, and engage a target audience. |
| Content Strategy lays the foundation by outlining the what, why, and how of content creation. | Content Marketing is more about the execution and implementation of the strategy. |
| Content Strategy involves researching the target audience, identifying their needs, and determining the best approach to address those needs through content. | Content Marketing involves using various channels to distribute and promote the content created based on the strategy. |
| Content Strategy is more about the big picture and long-term vision for content creation and distribution. | Content Marketing is more focused on the tactical aspects of reaching and engaging the audience. |
| Content Strategy is about setting objectives, defining the key performance indicators (KPIs) to measure success, and adjusting the strategy based on analytics and insights. | Content Marketing is about leveraging the content to drive actions and conversions from the audience. |
So, these are the main differences between the entities.
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