Digital Marketing vs. Internet Marketing: What’s the Difference?
The main difference between Digital Marketing and Internet Marketing is that Digital Marketing includes all types of online and offline strategies, while Internet Marketing focuses only on online strategies.
Before we move to more differences, let’s first understand Digital Marketing and Internet Marketing:
- Digital Marketing: Digital Marketing is using the internet and electronic devices to promote products or services. It involves advertising on websites, social media, and email to reach people online.
- Internet Marketing: Internet Marketing is promoting products or services using the internet. It includes advertising on websites, social media platforms, and search engines to attract customers and increase sales.
Now, let’s get to Digital Marketing vs Internet Marketing:
Major differences between Digital Marketing and Internet Marketing
| Digital Marketing | Internet Marketing |
|---|---|
| Digital Marketing encompasses all online marketing efforts, including internet marketing. | Internet Marketing specifically refers to marketing efforts done solely on the internet. |
| Digital Marketing involves broader strategies, utilizing various digital channels like social media, email, and search engines. | Internet Marketing focuses primarily on online tactics and platforms. |
| Digital Marketing includes both online and offline digital touchpoints for marketing. | Internet Marketing is exclusively focused on online platforms and channels. |
| Digital Marketing extends beyond the internet to include mobile apps, podcasts, and other digital mediums. | Internet Marketing is confined to activities that occur solely on the internet. |
| Digital Marketing is a comprehensive term that covers a wide range of marketing activities in the digital realm. | Internet Marketing is a subset of digital marketing, concentrating on online strategies and tactics. |
So, these are the main differences between the entities.
Also see:
- Fragmented Market vs. Concentrated Market
- Email Copywriting vs. Email Marketing
- Direct Mail vs. Email Marketing
You can see other “differences between…” posts by clicking here.
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