Display Ads vs. Search Ads: What’s the Difference?

The main difference between Display Ads and Search Ads is that Display Ads appear on websites and apps, while Search Ads appear on search engine results pages.

Before we move to more differences, let’s first understand Display Ads and Search Ads:

  • Display Ads: Display ads are like posters on the internet that show pictures and words to catch your attention. They appear on websites and apps to promote things you might like. You can click on them to learn more about products or services.
  • Search Ads: Search ads are like helpers that show up when you look for something online. They appear at the top or bottom of search results and are related to what you searched for. These ads help businesses get noticed by people searching for similar things.

Now, let’s get to Display Ads vs Search Ads:

Major differences between Display Ads and Search Ads

Display Ads Search Ads
Display Ads are visual banners shown on websites. Search Ads appear as text on search engine results pages (SERPs).
Display Ads target audiences based on demographics, interests, and behavior. Search Ads target users actively searching for specific keywords.
Display Ads are more visually appealing with images and videos. Search Ads are text-based and appear simpler.
Display Ads are shown on websites within the Google Display Network. Search Ads are displayed on search engine results.
Display Ads are effective for brand awareness and remarketing. Search Ads are great for capturing users with high purchase intent.

So, these are the main differences between the entities.

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