Native Ads vs. Display Ads: What’s the Difference?

The main difference between Native Ads and Display Ads is that Native Ads blend in with the content around them, while Display Ads stand out separately on a webpage.

Before we move to more differences, let’s first understand Native Ads and Display Ads:

  • Native Ads: Native Ads are ads that blend in with the content around them. They look like regular articles or posts on websites or social media. They don’t stand out as obvious ads, making them seem more like a natural part of what you’re reading or watching.
  • Display Ads: Display Ads are like posters on the internet. They pop up on websites and apps, trying to catch your attention. These ads can be pictures, animations, or videos. They are meant to be eye-catching and make you want to click on them to learn more.

Now, let’s get to Native Ads vs Display Ads:

Major differences between Native Ads and Display Ads

Native Ads Display Ads
Native ads blend in with the content around them. Display ads are more traditional banner or pop-up advertisements.
Native ads match the look and feel of the platform they appear on. Display ads often stand out as separate entities.
Native ads are less disruptive to the user experience. Display ads can sometimes interrupt browsing flow.
Native ads focus on providing value and engaging users. Display ads aim to grab attention with visually striking designs.
Native ads typically have higher engagement rates due to their seamless integration. Display ads may experience banner blindness from users.

So, these are the main differences between the entities.

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