Differences between OTT and CTV

The main difference between OTT and CTV is that OTT services may require a stable internet connection for optimal performance whereas CTV may be more reliable as it relies on a wired internet connection.

Before we move to more differences, let’s first understand OTT and CTV:

  • OTT: OTT, or over-the-top content, is video content that is delivered directly to viewers over the internet, without the need for a cable or satellite subscription.
  • CTV: CTV, or connected TV, refers to the method of accessing and streaming content on a television screen.

Now, let’s get to OTT vs CTV:

Major differences between OTT and CTV

OTT CTV
OTT services are typically subscription-based and offer a wide variety of content. CTV may require a cable or satellite subscription to access certain channels or shows.
OTT services often offer original content that is not available through traditional cable or satellite providers. CTV provides access to a mix of both traditional and streaming content.
OTT content is often consumed on a mobile device or computer. CTV is typically consumed on a larger screen, such as a television.
OTT services may require a stable internet connection for optimal performance. CTV may be more reliable as it relies on a wired internet connection.
OTT content is delivered directly over the internet. CTV can be accessed through a variety of devices that connect to the internet.

So, these are the main differences between the entities.

Also see:

You can see other “differences between…” posts by clicking here.

If you have a related query, kindly feel free to let me know in the comments below.