Product Manager vs. Product Marketing Manager: What’s the Difference?

The main difference between Product Manager and Product Marketing Manager is that the Product Manager focuses on creating the product, while the Product Marketing Manager focuses on promoting and selling it.

Before we move to more differences, let’s first understand Product Manager and Product Marketing Manager:

  • Product Manager: A Product Manager helps make sure the right things are built in a product
  • Product Marketing Manager: A Product Marketing Manager makes sure people know about a product and want to buy it.

Now, let’s get to Product Manager vs Product Marketing Manager:

Major differences between Product Manager and Product Marketing Manager

Product Manager Product Marketing Manager
Product Manager focuses on product development and features. Product Marketing Manager concentrates on promoting the product to customers.
Product Manager works closely with development teams to create product roadmaps. Product Marketing Manager collaborates with marketing teams to devise strategies for product promotion.
Product Manager determines product features and functionalities based on market needs. Product Marketing Manager defines target markets and positioning strategies.
Product Manager oversees the entire product lifecycle, from ideation to launch. Product Marketing Manager is involved in activities post-launch, such as pricing and messaging.
Product Manager gathers and prioritizes product requirements from various stakeholders. Product Marketing Manager conducts market research to understand customer needs and preferences.

So, these are the main differences between the entities.

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