Product Marketing vs. Product Management: What’s the Difference?
The main difference between Product Marketing and Product Management is that Product Marketing focuses on promoting and selling a product, while Product Management concentrates on developing and improving it.
Before we move to more differences, let’s first understand Product Marketing and Product Management:
- Product Marketing: Product Marketing: Product marketing involves telling people about a product. It’s like showing friends a cool toy you have. Product marketers share why a product is awesome and why you should get it. They use fun ways to get you excited about buying the product.
- Product Management: Product Management: Product management is about making sure a product is made the right way. It’s like being the captain of a ship, deciding where it should go. Product managers work with different teams to create a good product that people will love.
Now, let’s get to Product Marketing vs Product Management:
Major differences between Product Marketing and Product Management
| Product Marketing | Product Management |
|---|---|
| Product Marketing focuses on promoting and selling a product to the market. | Product Management involves developing and improving the actual product itself. |
| Product Marketing concerns itself with market research, messaging, and positioning of the product. | Product Management deals with product development, features, and specifications. |
| Product Marketing collaborates closely with sales and marketing teams to drive product awareness and adoption. | Product Management works with engineering and design teams to create and enhance the product. |
| Product Marketing is more externally focused on understanding customer needs and competition. | Product Management is more internally focused on defining the product roadmap and strategy. |
| Product Marketing often involves creating marketing campaigns, pricing strategies, and sales enablement materials. | Product Management is responsible for prioritizing features, defining the product vision, and ensuring product success. |
So, these are the main differences between the entities.
Also see:
- Productive Efficiency vs. Allocative Efficiency
- Product Line vs. Product Mix
- Product Backlog vs. Sprint Backlog
You can see other “differences between…” posts by clicking here.
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