Solution Selling vs. Product Selling: What’s the Difference?
The main difference between Solution Selling and Product Selling is that Solution Selling focuses on solving your specific problem, while Product Selling emphasizes selling a particular item.
Before we move to more differences, let’s first understand Solution Selling and Product Selling:
- Solution Selling: Solution Selling involves understanding a customer’s needs and offering them the best solution to solve their problems. It focuses on providing helpful solutions rather than just selling a product.
- Product Selling: Product Selling is about selling a specific item to a customer without necessarily addressing their specific needs or problems. It’s more straightforward and focuses on the product itself.
Now, let’s get to Solution Selling vs Product Selling:
Major differences between Solution Selling and Product Selling
Solution Selling | Product Selling |
---|---|
Solution selling focuses on addressing the customer’s specific needs and challenges, providing a customized solution. | Product selling primarily centers around promoting and selling a particular product or service. |
In solution selling, the emphasis is on building a long-term relationship with the customer by understanding their problems. | Product selling is more transactional and focuses on pushing the features and benefits of a product. |
Solution selling involves identifying the customer’s pain points and offering a comprehensive solution that may involve multiple products or services. | Product selling simply involves selling the features and benefits of a single product. |
In solution selling, the sales process is consultative, involving in-depth discussions and analysis to tailor a solution. | In product selling, the focus is on showcasing the features and specifications of the product. |
Solution selling requires a deep understanding of the customer’s business and industry to provide a holistic solution. | Product selling relies more on highlighting the features and advantages of the product itself. |
So, these are the main differences between the entities.
Also see:
- Sales Enablement vs. Product Marketing
- Commodity vs. Product
- B2B Product Management vs. B2C Product Management
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