Splash Page vs. Landing Page: What’s the Difference?
The main difference between Splash Page and Landing Page is that a Splash Page usually appears briefly before you enter a website, while a Landing Page is where you land directly.
Before we move to more differences, let’s first understand Splash Page and Landing Page:
- Splash Page: A Splash Page is like a greeting card for websites. It’s a pretty picture or message you see first before entering a site. It’s like saying, “Welcome! Have a look around!”
- Landing Page: A Landing Page is like a signpost. It shows you where to go next on a website. It’s like a doorway leading you to more information.
Now, let’s get to Splash Page vs Landing Page:
Major differences between Splash Page and Landing Page
| Splash Page | Landing Page |
|---|---|
| A Splash Page is a brief introduction page with limited information. | A Landing Page is designed for a specific purpose like generating leads or sales. |
| Splash Pages are often used to welcome visitors or provide announcements. | Landing Pages are focused on conversions and lead capture. |
| Splash Pages typically have minimal navigation options. | Landing Pages have clear call-to-action buttons. |
| Splash Pages are more visually appealing and may lack detailed content. | Landing Pages are content-rich and informative. |
| Splash Pages are usually used as an entry point to a website. | Landing Pages serve as a destination for a particular marketing campaign. |
So, these are the main differences between the entities.
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