50+ Best SEO Tools List (Mostly Free)

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There are many SEO tools that can help you boost your rankings, improve your content, and ultimately make more money.

SEO is a huge industry with tons of tools that can make your life easier. But it’s also confusing. Which ones should you use? How do they work? And how do you choose which one will fit your needs best?

I’ve put together this list of 50+ best SEO tools so you can find the answers to these questions and more.

Most of these tools are completely free to use, but some require a paid membership or trial period before they’re fully unlocked. You’ll see which ones are free and which require payment in the subscription column.

So here we go!

Best SEO Tools List

List of 50+ SEO Tools

Here, the SEO tools are in the following categories:

  • Analytics
  • Crawling and indexing
  • Keyword research
  • Backlink research
  • Local SEO
  • Mobile SEO
  • Multipurpose SEO, etc.

Also, the tools covered here are in no specific order!

NameSubscriptionCategoryDescriptionExplore
Google AnalyticsFreeAnalyticsOffers an easy and free way to track & analyze visitors to your websiteExplore
Google Data StudioFreeAnalyticsTurns your data into fully customizable informative reports & dashboardsExplore
Keyword HeroFreemiumAnalyticsShows all of your organic keywords & their specific performance metricsExplore
Redirect PathFreeCrawling & IndexingChecks the HTTP headers & redirects for SEOExplore
Link Redirect TraceFreeCrawling & IndexingMakes sure all your link redirects are working correctlyExplore
Screaming Frog SEO SpiderFreemiumCrawling & IndexingAnalyzes a site from an onsite SEO perspectiveExplore
Screaming Frog Log File AnalyzerFreemiumCrawling & IndexingVerifies search engine bots, identifies crawled URLs and analyzes search bot dataExplore
SEOlyzerFreemiumCrawling & IndexingAnalyzes your site’s log activity for SEO purposes, in real-timeExplore
Where GoesFreeCrawling & IndexingChecks URL redirectsExplore
Check My LinksFreeCrawling & IndexingCrawls through your webpage & looks for broken linksExplore
Robots.txt GeneratorFreeCrawling & IndexingCreates a correct robots.txt file in an instantExplore
HEADMaster SEOFreeCrawling & IndexingLets you quickly audit the response headers of large lists of URLsExplore
Keep-alive ValidationFreeCrawling & IndexingChecks URLs in bulk to see if their servers support persistent connectionExplore
Hreflang Tag GeneratorFreeCrawling & IndexingGenerates the hreflang tags for your multi-language site easilyExplore
XML SitemapsFreeCrawling & IndexingCreates an XML sitemap that can be submitted to Google & other search enginesExplore
BrowseoFreeCrawling & IndexingLets you see how your website looks to a search engineExplore
Answer the PublicFreemiumKeyword ResearchVisualizes search questions & suggested autocomplete searchesExplore
Moz Keyword ExplorerFreeKeyword ResearchHelps you find profitable keywords & organize your keywords into listsExplore
Google’s Keyword PlannerFreeKeyword ResearchHelps you research keywords for your search campaignsExplore
Keyword SheeterFreemiumKeyword ResearchA collection of tools for advanced keyword researchExplore
Keywords EverywherePremiumKeyword ResearchHelps you with keyword researchExplore
Also AskedFreemiumKeyword ResearchFinds out what questions people are asking about particular keywordsExplore
Google TrendsFreeKeyword ResearchAnalyzes the popularity of top search queries in Google Search across various regions & languagesExplore
Keyword SurferFreeKeyword ResearchAllows you to see search volumes directly in Google search resultsExplore
CanIRankFreemiumKeyword ResearchFinds out if you can rank for a particular keywordExplore
Seed KeywordsFreeKeyword ResearchHelps you find valuable keywordsExplore
Exploding TopicsFreemiumKeyword ResearchProvides you with ideas for content based on topics that are popularExplore
UbersuggestFreeKeyword ResearchAllows you to get insight into the strategies that are working for othersExplore
Keys4UpFreeKeyword ResearchFinds semantically related keywords for any topic or niche marketExplore
Wordtracker ScoutFreemiumKeyword ResearchDiscovers what keywords people search for when they’re ready to make a purchaseExplore
KWFinderPremiumKeyword ResearchFinds easy-to-rank keywordsExplore
Moz Link ExplorerFreeBacklink ResearchFinds the backlink profile & domain authority of a siteExplore
Link MinerFreeBacklink ResearchChecks web pages for broken links & pulls metrics on those linksExplore
DetailedFreeBacklink ResearchFinds out which links, based on category, drive the most traffic & rankingsExplore
Ahref Backlink CheckerFreemiumBacklink ResearchDiscovers all the backlinks data about a particular URLExplore
Linkio Anchor Text SuggestionFreemiumBacklink ResearchDiscovers the best anchor text to use for any URLExplore
Help a ReporterFreemiumBacklink ResearchConnects journalists and experts who act as sources for storiesExplore
Google Business ProfileFreeLocal SEOLists your business on Google with a free Business ProfileExplore
Whitespark Google Review Link GeneratorFreeLocal SEOFinds your business and generates your unique Google Review linkExplore
Local Search Results CheckerFreeLocal SEOConducts local searches using Google Search or Google MapsExplore
Moz Local Check Business ListingFreeLocal SEOConfirms that your company’s details appear correctly on various directoriesExplore
Whitespark Local Citation FinderFreemiumLocal SEOTracks your citations & discovers new opportunitiesExplore
Technical SEO’s Mobile-First Index CheckerFreeMobile SEOChecks how your website stacks up relative to SEO best practicesExplore
Google’s Mobile-Friendly Testing toolFreeMobile SEOTests how easily a visitor can use your page on a mobile deviceExplore
GTMetrixFreemiumMobile SEOAnalyzes page speed and performanceExplore
CloudflareFreemiumMobile SEOProvides security and CDN for your websiteExplore
SEMRushFreemiumMultipurpose SEOUsed for keyword research & online ranking dataExplore
Marketing MinerFreemiumMultipurpose SEOProvides end-to-end solutions designed for web appsExplore
MozBarFreemiumMultipurpose SEOAll-in-one SEO toolbar for research on the goExplore
SEO MinionFreeMultipurpose SEOProvides you with key SEO metrics and does SEO AuditExplore
SEOquakeFreeMultipurpose SEOChecks SEO metrics & conducts an SEO auditExplore
Google Search ConsoleFreeMultipurpose SEOAllows webmasters to check indexing status and optimize the visibilityExplore

I hope this list proved helpful for you and gave you a better idea of which SEO tools you should use. Most of them are completely free and can be incredibly valuable when done right.

If you think I have missed an important one, please let me know by dropping a quick comment below.