compileBlog

Product Hunt Launch Checklist

If you wish that your product reaches an audience of passionate techies, Product Hunt is the place to launch.

It offers you a chance to expose your product to various founders, investors, reporters, and makers – for free.

Listing your product on Product Hunt is 100% free, but to maximize your chances of becoming “Product of the Day”, you need to follow certain steps.

Here’s a Product Hunt Launch Checklist (Notion + PDF format) that will not let you miss a thing during the launch.

📢 You can get the checklist in Notion format or PDF format.

Before Launch [1 Month Earlier, at least]

  • Create a Product Hunt account with your personal name
  • Sign up for the Product Hunt Newsletter to gain instant access to “posts” (otherwise takes a week)
  • Engage in discussions, regularly
  • Get added as a maker of your product (by emailing them at [email protected])
  • Understand and hack the Product Hunt ranking algorithm
    • get more upvotes
    • early votes as soon as you launch
    • make people engage in discussions/comments
    • votes from high-value or influencers
    • users going to your site from your post
  • Be active in the community
  • Form connections with other users
  • Attract more and more followers
    • leverage your existing users to follow you on Product Hunt
    • post on your social media and ask people to follow you on Product Hunt
  • Create a landing page for your upcoming product
  • Have a Top Hunter post your product
    • Reach out to the top Product Hunt hunters to post your product
      • They will post your product and later add you as a maker
  • Create a press kit for the launch

📢 Related: Product Hunt post-launch tips

Requirements for Posting Your Product

  • Website and other links
  • Product name
  • Tagline [60 words]
  • Short description
  • Topics [3-5 topics]
  • Status [available, or pre-launch]
  • Square image for the thumbnail
  • Media/gallery [PNG, JPG, GIF]
  • Add makers
  • A precise product description
  • Leave a detailed first comment right away

Engaging Product Hunt Users

  • Ask for feedback
  • Connect with top hunters and influencers
  • Answer peoples’ questions
  • After launch, you and your team should actively participate in the Product Hunt discussions

Promoting Your Product Hunt Page

  • Post the Product Hunt page link on the social media
  • Leverage your personal and your team’s connections
  • Reach out to the relevant communities like Reddit and Quora
  • Reach out to your mailing list
  • Get press from journalists
  • You can put a popup on your main website to inform visitors about the PH page
  • Also, drive traffic to a Product Hunt search page
  • Promote on the social media
  • Announce and offer exclusive discounts for the Product Hunt users

That’s it.

Product Hunt Launch Checklist

You can get the Product Hunt launch checklist in Notion or PDF format.

If you have a related query, feel free to let me know in the comments below.