There are many SEO tools that can help you boost your rankings, improve your content, and ultimately make more money.
SEO is a huge industry with tons of tools that can make your life easier. But it’s also confusing. Which ones should you use? How do they work? And how do you choose which one will fit your needs best?
I’ve put together this list of 50+ best SEO tools so you can find the answers to these questions and more.
Most of these tools are completely free to use, but some require a paid membership or trial period before they’re fully unlocked. You’ll see which ones are free and which require payment in the subscription column.
So here we go!
List of 50+ SEO Tools
Here, the SEO tools are in the following categories:
- Analytics
- Crawling and indexing
- Keyword research
- Backlink research
- Local SEO
- Mobile SEO
- Multipurpose SEO, etc.
Also, the tools covered here are in no specific order!
| Name | Subscription | Category | Description | Explore |
|---|---|---|---|---|
| Google Analytics | Free | Analytics | Offers an easy and free way to track & analyze visitors to your website | Explore |
| Google Data Studio | Free | Analytics | Turns your data into fully customizable informative reports & dashboards | Explore |
| Keyword Hero | Freemium | Analytics | Shows all of your organic keywords & their specific performance metrics | Explore |
| Redirect Path | Free | Crawling & Indexing | Checks the HTTP headers & redirects for SEO | Explore |
| Link Redirect Trace | Free | Crawling & Indexing | Makes sure all your link redirects are working correctly | Explore |
| Screaming Frog SEO Spider | Freemium | Crawling & Indexing | Analyzes a site from an onsite SEO perspective | Explore |
| Screaming Frog Log File Analyzer | Freemium | Crawling & Indexing | Verifies search engine bots, identifies crawled URLs and analyzes search bot data | Explore |
| SEOlyzer | Freemium | Crawling & Indexing | Analyzes your site’s log activity for SEO purposes, in real-time | Explore |
| Where Goes | Free | Crawling & Indexing | Checks URL redirects | Explore |
| Check My Links | Free | Crawling & Indexing | Crawls through your webpage & looks for broken links | Explore |
| Robots.txt Generator | Free | Crawling & Indexing | Creates a correct robots.txt file in an instant | Explore |
| HEADMaster SEO | Free | Crawling & Indexing | Lets you quickly audit the response headers of large lists of URLs | Explore |
| Keep-alive Validation | Free | Crawling & Indexing | Checks URLs in bulk to see if their servers support persistent connection | Explore |
| Hreflang Tag Generator | Free | Crawling & Indexing | Generates the hreflang tags for your multi-language site easily | Explore |
| XML Sitemaps | Free | Crawling & Indexing | Creates an XML sitemap that can be submitted to Google & other search engines | Explore |
| Browseo | Free | Crawling & Indexing | Lets you see how your website looks to a search engine | Explore |
| Answer the Public | Freemium | Keyword Research | Visualizes search questions & suggested autocomplete searches | Explore |
| Moz Keyword Explorer | Free | Keyword Research | Helps you find profitable keywords & organize your keywords into lists | Explore |
| Google’s Keyword Planner | Free | Keyword Research | Helps you research keywords for your search campaigns | Explore |
| Keyword Sheeter | Freemium | Keyword Research | A collection of tools for advanced keyword research | Explore |
| Keywords Everywhere | Premium | Keyword Research | Helps you with keyword research | Explore |
| Also Asked | Freemium | Keyword Research | Finds out what questions people are asking about particular keywords | Explore |
| Google Trends | Free | Keyword Research | Analyzes the popularity of top search queries in Google Search across various regions & languages | Explore |
| Keyword Surfer | Free | Keyword Research | Allows you to see search volumes directly in Google search results | Explore |
| CanIRank | Freemium | Keyword Research | Finds out if you can rank for a particular keyword | Explore |
| Seed Keywords | Free | Keyword Research | Helps you find valuable keywords | Explore |
| Exploding Topics | Freemium | Keyword Research | Provides you with ideas for content based on topics that are popular | Explore |
| Ubersuggest | Free | Keyword Research | Allows you to get insight into the strategies that are working for others | Explore |
| Keys4Up | Free | Keyword Research | Finds semantically related keywords for any topic or niche market | Explore |
| Wordtracker Scout | Freemium | Keyword Research | Discovers what keywords people search for when they’re ready to make a purchase | Explore |
| KWFinder | Premium | Keyword Research | Finds easy-to-rank keywords | Explore |
| Moz Link Explorer | Free | Backlink Research | Finds the backlink profile & domain authority of a site | Explore |
| Link Miner | Free | Backlink Research | Checks web pages for broken links & pulls metrics on those links | Explore |
| Detailed | Free | Backlink Research | Finds out which links, based on category, drive the most traffic & rankings | Explore |
| Ahref Backlink Checker | Freemium | Backlink Research | Discovers all the backlinks data about a particular URL | Explore |
| Linkio Anchor Text Suggestion | Freemium | Backlink Research | Discovers the best anchor text to use for any URL | Explore |
| Help a Reporter | Freemium | Backlink Research | Connects journalists and experts who act as sources for stories | Explore |
| Google Business Profile | Free | Local SEO | Lists your business on Google with a free Business Profile | Explore |
| Whitespark Google Review Link Generator | Free | Local SEO | Finds your business and generates your unique Google Review link | Explore |
| Local Search Results Checker | Free | Local SEO | Conducts local searches using Google Search or Google Maps | Explore |
| Moz Local Check Business Listing | Free | Local SEO | Confirms that your company’s details appear correctly on various directories | Explore |
| Whitespark Local Citation Finder | Freemium | Local SEO | Tracks your citations & discovers new opportunities | Explore |
| Technical SEO’s Mobile-First Index Checker | Free | Mobile SEO | Checks how your website stacks up relative to SEO best practices | Explore |
| Google’s Mobile-Friendly Testing tool | Free | Mobile SEO | Tests how easily a visitor can use your page on a mobile device | Explore |
| GTMetrix | Freemium | Mobile SEO | Analyzes page speed and performance | Explore |
| Cloudflare | Freemium | Mobile SEO | Provides security and CDN for your website | Explore |
| SEMRush | Freemium | Multipurpose SEO | Used for keyword research & online ranking data | Explore |
| Marketing Miner | Freemium | Multipurpose SEO | Provides end-to-end solutions designed for web apps | Explore |
| MozBar | Freemium | Multipurpose SEO | All-in-one SEO toolbar for research on the go | Explore |
| SEO Minion | Free | Multipurpose SEO | Provides you with key SEO metrics and does SEO Audit | Explore |
| SEOquake | Free | Multipurpose SEO | Checks SEO metrics & conducts an SEO audit | Explore |
| Google Search Console | Free | Multipurpose SEO | Allows webmasters to check indexing status and optimize the visibility | Explore |
I hope this list proved helpful for you and gave you a better idea of which SEO tools you should use. Most of them are completely free and can be incredibly valuable when done right.
If you think I have missed an important one, please let me know by dropping a quick comment below.
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