Social media has become an integral part of our lives. It has transformed the way we communicate and interact with each other.
Social media platforms allow us to connect with friends, family, and people from all around the world. They provide a space for sharing ideas, thoughts, and experiences.
Social media has also had a significant impact on businesses and marketing. It has opened up new opportunities for brands to reach and engage with their target audience.
With that said, we have collected some important social media statistics for 2024. Let’s take a look…
2024 Social Media Stats
5.17 billion people worldwide are predicted to use social media in 2024.
Instagram and Facebook have the same ROI, which is the highest among social media platforms.
320 million new users joined social media from January 2023 to January 2024, increasing the global user base.
27.4% of US Instagram users are in the 25-34 age group.
6.7 social networks are used by the average person each month.
Instagram has engagement rates that are 4 times higher than Facebook (0.60% vs 0.15%), but engagement is becoming more competitive each year.
$219.8 billion is the projected total spend on social media advertising in 2024.
Pinterest has 482 million monthly users.
34 hours per month is spent by Android phone users worldwide on TikTok, making it the most used app globally.
By 2028, mobile is projected to generate $255.8 billion of total social media ad spending.
89% of marketers worldwide use Facebook, making it the most-used platform. Instagram comes in second at 80%.
In 2023, 43% of marketers will boost their Instagram investment.
619 million people use X each month worldwide.
YouTube users spend 28 hours and 5 minutes on average each month on the Android app.
80% of weekly users discovered a new brand or product on the platform.
TikTok’s user base has 48% female users, based on available gender data.
TikTok’s average social media engagement is 4.25%, much higher than Instagram at 0.60%, Facebook at 0.15%, and Twitter at 0.05%, despite an overall decline across all platforms, as per Social Insider.
The average American devotes around 31 minutes daily to using Facebook.
44% prefer short video content when learning about a new product or service.
Video advertising spending in the US is projected to grow from $76.97 billion in 2023 to $84.61 billion in 2024.
3.05 billion people actively use Facebook every month as of Q3 2023, making it the world’s biggest social network.
33% of users intend to reduce their time spent on X next year.
50.1% of marketers think TikTok gives the best ROI for short-form video content made by influencers, while 29.9% pick Instagram Reels and 12% choose YouTube Shorts.
56.1% of internet users buy a product online at least once every week.
TikTok became the third-largest social network in 2023, after Facebook and Instagram. Twitter’s monthly total users are expected to fall by 4% in 2023 and 5% in 2024.
Based on the available gender data, 56.3% of Facebook users are male, while 43.7% are female.
60% of marketers will increase their influencer marketing budgets in 2024.
The number of social media users almost tripled from 1.7 billion in January 2013 to 4.76 billion in January 2023.
0.54% is the average engagement rate for posts from Instagram business accounts, based on data from Hootsuite.
Short-form videos are found to be 2.5 times more engaging for viewers than long-form videos.
24% of US Facebook users are aged 25-34.
71% of marketers made videos for social media.
2 billion users are expected to be on TikTok by 2024.
TikTok offers influencers the highest engagement rates among social media platforms.
2.989 billion was the number of monthly active users (MAU) on Facebook in April 2023, which made it the world’s most used social media platform.
Instagram Reels get more likes and saves, but less comments than regular posts.
61.1% of Instagram’s global users are 18-34 years old and mostly male.
The influencer marketing market size reached $21.1 billion, growing 29% from $16.4 billion in 2022.
2.26 hours are spent daily on social media by the average user, who visits over 7 platforms each month.
54% of internet users rely on social media to research products and services.
5.16 billion people, or 59.3% of the world’s population, use social media globally.
The 25-34 age group makes up 60% of global users, significantly higher than all other age groups combined.
17% of all traffic volume now comes from Facebook video.
By 2027, social media is projected to have 6 billion users worldwide.
59% of Facebook users have contacted a brand on the platform.
The average click-through rate for Facebook ads is slightly below 1%.
76.2% of Pinterest users are women, while 17.2% are men and 6.6% are unspecified.
The average engagement rate on Facebook stands at 0.063%.
72% of people use Facebook to message their family and friends.
Based on available gender data, YouTube’s biggest gender segments are males aged 25-34 (12.2%) and males aged 35-44 (9.6%).
58% of people aged 65 and older use Facebook.
71% of marketers say they will spend less time marketing their brand on X.
In 2022, the “face with tears of joy” emoji was the most used emoji.
Pinterest.com had nearly 1.2 billion visits from desktop and mobile in December 2023 alone.
23% of adults used Twitter in 2021.
The best posting frequency on LinkedIn is 2 to 5 times per week.
2 billion people use YouTube Shorts every month.
Instagram videos will get 21% more interactions than images.
76.2% of Pinterest’s global users are female.
23% of marketers think Instagram will be the best platform for brands to increase their audience in 2023.
59% is the growth rate of TikTok from 2020 to 2023, the highest among all social media platforms.
TikTok’s self-service ad tools can potentially reach 1.218 billion adults.
3rd most visited social media website in the US is Pinterest.
78.9% of TikTok users seek funny or entertaining content on the platform.
28 hours per month is spent on YouTube mobile by people on average.
63% of X users are men, based on available gender data.
2.5 billion is YouTube’s advertising reach potential.
YouTube is used by 83% of adults as their video-based platform.
20 is the average number of stories posted in a month by the top 25% of businesses that are most active on Instagram.
53% of X users utilize the platform for getting the latest news.
750 million+ people actively use Snapchat.
Snapchat pays over $1 million to its top creators.
34.1 minutes per day is the average time US adults spend on X.
Instagram has around 500 million users who post to their stories every day.
7+ frames are in 10% of stories, down from last year.
The most popular time to post on TikTok falls between 3 p.m. and 9 p.m.
2.5 billion people around the world used YouTube in January 2023.
The 2023 estimate suggests that slightly less than 219 million individuals will make purchases online.
$220 billion is the estimated total social media spend in 2024.
The average person visits around 7 different social media platforms per month.
90% of YouTube visits come from mobile devices.
People spend 26% more time viewing advertisements on X compared to other social platforms.
75% of 13–24-year-olds in more than 20 countries use Snapchat.
In 2021, 20% of tweets contained an emoji.
238 million was the number of monetizable daily active users (mDAU) X had at the end of 2022.
92% of internet users worldwide use emojis.
31% of Instagram budgets for US brands will go towards ads on Instagram Stories.
Push notifications with emojis are opened 85% more often by people.
70 billion views are received by YouTube Shorts daily worldwide on average.
The average user spends 30 minutes per day on Snapchat.
11 a.m. on Friday and 9 a.m. to 4 p.m. on Wednesday are the best times to post on Instagram.
Online stores with a social media presence typically experience 32% higher sales.
8.2 new users join social media every second on average.
79% of people use social media to stay connected with friends.
68% of Americans use social media.
As of April 2023, Facebook, YouTube, and WhatsApp are the top most-used social media platforms.
Sunday is the worst day to post on any social media platform.
TikTok is the social media platform where people spend the most time.
100 million users joined Threads, Instagram’s version of X, in less than a week of its release.
70% of shoppers often use Instagram to find new products.
Conclusion
We hope you enjoyed this list of social media statistics.
We have also compiled the list of following statistics that might be useful for you to explore:
We frequently regularly update this list of statistics. Don’t hesitate to revisit this page later to find the latest data points.
Now I’d like to hear from you:
Which stat from this list surprised you the most? Or have a question?
Either way, please jump in and leave a comment below.
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